The Future of Content Management

Thu, 07/13/2017 - 13:08 -- Sasha Sokolova

It’s no secret, the state of the industry is changing; the industry is re-scoping itself and we are at the forefront of this new entity. The term ECM can no longer define the space.  Organizations are starting to transform themselves as digital enterprises and adopting technology as their strategic differentiator.

Gartner, Forrester and, just recently, AIIM set out to define this change and what the new industry would look like. Gartner believes that ECM is retired and will be replaced by the term “Content Services.” Forrester also believes that the market is moving towards Content Services, but split the market into two – 1) Transactional Content Services and 2) Business Content Services. AIIM has taken a different approach and believes that the industry is moving to, what they call, Intelligent Information Management where data and content live together and the problems that exist in organizations need to be solved by both data management and content management technologies.

What does Alfresco believe? What is the future of ECM look like to us? We believe that companies approaches need to be different. They way organizations will design their systems will be centered around how people AND information AND content become part of the ever-changing, ever-adaptable business process. They need to build an infrastructure where companies can react quickly and leverage data and insights to make decisions. Current system infrastructures can no longer cope with this agile approach, especially when organization move to the cloud. The future of Content Management boils down to four pillars – Data Information, Modular Architecture, Open Source and Movement to the Cloud. These 4 pillars are forcing a radical change to how companies are using technology as a differentiator.

Pitney Bowes’s Developer Hub and Capital One’s DevExchange, are just two example of how organizations are leveraging technology as a differentiator. They, both, have opened their APIs so other companies can find it easier to integrate and build solutions off their platforms. They are quickly transforming themselves as technology organizations and doing so, by leading with their developer community.

It is, nonetheless, an interesting time for our industry and an interesting time for organizations to redefine themselves through technology.

Written by  in Executive Insight.